Last Updated: June 26, 2026
RupeeScout (“we”, “us”, or “our”) operates the website rupeescout.com. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, in accordance with India’s Digital Personal Data Protection (DPDP) Act, 2023 and other applicable laws.
By using RupeeScout, you agree to the collection and use of information as described in this policy.
1. Information We Collect
a) Information You Provide Voluntarily
When you use our contact form or subscribe to any updates, you may provide:
- Your name
- Your email address
- Any message or query you submit
We collect this information only when you choose to provide it.
b) Information Collected Automatically
When you visit RupeeScout, certain information is collected automatically through cookies and analytics tools, including:
- IP address
- Browser type and version
- Pages visited and time spent
- Referring URL
- Device type (desktop/mobile)
This information is collected in aggregated, anonymised form and is used solely to understand how visitors use the website and to improve our content.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your queries or messages submitted via the contact form
- To improve the content, structure, and performance of our website
- To understand traffic patterns and audience behaviour through analytics
- To display relevant advertisements through third-party ad networks (such as Google AdSense)
We do not sell, rent, or share your personal data with any third party for their marketing purposes.
3. Cookies
RupeeScout uses cookies — small text files stored on your device — to enhance your browsing experience and to serve personalised advertisements.
Types of cookies we use:
- Essential cookies: Required for the website to function properly.
- Analytics cookies: Used by Google Analytics (via Google Site Kit) to track website traffic and usage patterns.
- Advertising cookies: Used by Google AdSense to display relevant ads based on your browsing behaviour.
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of the website.
4. Third-Party Services
RupeeScout uses the following third-party services that may collect data independently:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website traffic analysis | Google Privacy Policy |
| Google AdSense | Displaying advertisements | Google Privacy Policy |
| Google Search Console | SEO and indexing monitoring | Google Privacy Policy |
| WPForms | Contact form submissions | WPForms Privacy Policy |
| Wordfence | Website security | Wordfence Privacy Policy |
These services operate under their own privacy policies. We encourage you to review them.
5. Google AdSense and Personalised Advertising
RupeeScout participates in the Google AdSense programme. Google may use cookies (including the DoubleClick cookie) to serve ads based on your prior visits to this or other websites.
You may opt out of personalised advertising by visiting Google’s Ads Settings or by visiting aboutads.info.
6. Data Retention
- Contact form data (name, email, message) is retained only as long as necessary to respond to your query and is deleted thereafter.
- Analytics data is retained in accordance with Google Analytics’ default retention settings.
- We do not maintain a user database or store personal data on our servers beyond what is necessary.
7. Your Rights Under the DPDP Act, 2023
As a data principal under India’s Digital Personal Data Protection (DPDP) Act, 2023, you have the following rights:
- Right to Access: You may request information about what personal data we hold about you.
- Right to Correction: You may request correction of inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data, subject to any legal obligations we may have to retain it.
- Right to Grievance Redressal: You may raise a grievance with us regarding the processing of your personal data.
- Right to Nominate: You may nominate another individual to exercise your rights in the event of your death or incapacity.
To exercise any of these rights, please contact us at the details provided in Section 11.
8. Children’s Privacy
RupeeScout is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us immediately and we will delete it.
9. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses SSL encryption (HTTPS) and is protected by Wordfence security.
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The “Last Updated” date at the top of this page will be revised accordingly. We encourage you to review this page periodically.
Continued use of RupeeScout after any changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us via our Contact page.
We will endeavour to respond to all legitimate requests within a reasonable timeframe.
12. Governing Law
This Privacy Policy shall be governed by the laws of India, including the Digital Personal Data Protection Act, 2023, and any rules or regulations made thereunder.
RupeeScout is an independent personal finance blog. We are not affiliated with any financial institution, regulator, or government body.